It’s official: Fourplex has a new logo.

Our new, refreshed logo.

You may ask, why did we change our logo only a few months from launch, especially if we still need to establish an identity?

Well, when the original logo was being designed, I got help from my business partner. He believed I should have a symbol and tagline. That is, while using the default Microsoft PowerPoint font! I was never particularly happy with it.

The original Fourplex logo and tagline. Also the ® symbol is invalid.

The original Fourplex logo is cheesy and the tagline is generic. It looks like a cheap off-brand Chinese electronics brand from 2011. That’s not a good indicator when you’re selling a premium product.

Yes, there’s nothing wrong with Chinese brands. Well, apart from censorship and surveillance (duh!). In fact I daily-drive a OnePlus phone at the time of posting when most Americans own an iPhone. But regardless of the country of origin, branding is important.

I’ve been considering redesigning the logo for a while. I took inspiration from the wordmark of the indie singer Sadie Fine. I liked the font so much I did a reverse font search and came up across Up Up and Away.

Yeah, I like this font.

That’s when I decided to pop up Inkscape and update the Fourplex logo. And we have a new logo reflecting the modern IT business that we are.